Do you work with furnace companies in every province?

Yes. We work with furnace and heating companies in all ten provinces and three territories, from our Vancouver headquarters, in person or by video call as well as by phone, text and email.

Where is natural gas the main heating fuel?

Statistics Canada data for 2023 show natural gas as the primary heating energy for 76% of Alberta households and 75% in Saskatchewan, with Ontario at 58% and Manitoba at 52%.

Where does electricity dominate?

Quebec, where 70% of households used electricity for their primary heating system in 2023, and Newfoundland and Labrador at 64%, according to Statistics Canada.

Are the program details on these pages current?

Each program is dated as of October 2026 and linked to its official source. Programs change often, so always confirm with the administrator before quoting anything.

Furnace Markets Across Canada: Coverage by Region

There is no single Canadian furnace market. A gas furnace is the default in a Saskatoon bungalow, a backup in a Quebec dual-energy home, and a rarity in a Charlottetown house heated by a heat pump and oil. Before writing an ad or a page, a furnace company needs to know which of those markets it sells into. This hub groups the regions and links a page for each, with the fuel mix, regulators, climate and verified programs as of October 2026.

The fuel figures below come from Statistics Canada's Households and the Environment data, Table 38-10-0286-01, for the 2023 reference year. They are shares of all households, so they do not always add to 100%.

West Coast: British Columbia

The direct answer: a mixed market, with gas the largest primary fuel and electricity close behind.

In 2023, 42% of BC households relied mainly on natural gas and 36% on electricity. The province's coast is mild and wet, while the Interior and the North are much colder, so furnace demand and dual-fuel interest vary widely within one province. FortisBC's January 2026 rate increase and the July 2026 changes to the income-qualified Energy Savings Program are the two items furnace companies there should know. See British Columbia.

Prairies: Alberta, Saskatchewan and Manitoba

The Prairies are Canada's heartland for gas furnaces. Statistics Canada counts natural gas as the main heating energy for 76% of Alberta households and 75% of Saskatchewan's, with Manitoba lower at 52% and electricity at 33%. Winters are long and very cold, so reliability matters more than anywhere else. In 2026, cheap gas in Alberta and SaskEnergy's rebate for 97% AFUE furnaces are the headline items.

Central Canada: Ontario and Quebec

Ontario and Quebec are both large markets, but they are opposites for furnaces.

Ontario is mostly gas: 58% of households in 2023, with electricity at 18% and propane at 4%. Its gas prices change quarterly through the Ontario Energy Board, which makes dated rate content especially useful. Quebec is mostly electric: 70% of households used electricity, natural gas only 5%. There, the furnace story is about dual-energy systems that keep gas for the coldest days, and about the end of oil heating.

Atlantic Canada: New Brunswick, Nova Scotia, PEI, and Newfoundland and Labrador

Atlantic Canada is where oil furnaces and heat pumps meet. In 2023 a heat pump was the main system in 36% of PEI homes, 27% in New Brunswick and 25% in Nova Scotia, and oil remained significant: 28% in both Nova Scotia and PEI. Newfoundland and Labrador leans heavily on electricity, at 64%. For furnace companies, the key 2026 news is the closure of oil-to-heat-pump grants, covered in our oil conversion brief.

The North: Yukon, Northwest Territories and Nunavut

The territories have the longest heating seasons in the country and small, dispersed markets. Statistics Canada's table does not cover them, so we do not quote fuel shares. Fuel logistics, remote service and territory-specific programs shape the work. Our territories page covers all three.

Where to start if you serve more than one region

Companies near a provincial border, or with branches in two provinces, should treat each side as its own market. Rates, regulators, programs and even the language of the ad can change at the border. Start with the region that brings most of your revenue, get its pages and listings right, then repeat for the next.

How we use this when planning marketing

For each client we start with three regional questions:

What heats most homes in your service area? That decides whether furnace replacement, dual-fuel or conversion is the main message.
Which utility and regulator set the rules? That decides which rate and rebate items you should track.
What changed in the last twelve months? That decides which pages and ads need updating now.

The answers feed directly into our services, and the newsroom keeps them current. We are a marketing service, not a heating contractor, and the regulator links on each page are for reference only, not compliance advice.

Furnace markets across Canada, region by region