Furnace marketing fails most often because the wrong service is bought first. A company with a neglected Google Business Profile buys expensive ads; a company in a cheap-gas province advertises fuel savings; a company in a dual-fuel market never mentions heat pumps. Our four services are designed to be chosen in a sensible order, based on your market and what you already have.
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Furnace replacement lead generation
Campaigns aimed at homeowners whose furnace is old, failing or expensive to run, measured in booked replacement estimates.
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Dual-fuel and fuel-switching campaigns
Marketing that explains furnace-plus-heat-pump systems and fuel-switching programs to the households that actually qualify.
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Furnace search visibility and Google Business Profile
Get found in the map results and organic listings when people nearby search for furnace repair, replacement or installation.
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Rate-change and rebate content for furnace companies
Short, accurate pages and posts that turn each gas-rate change, rebate update or standard into a reason to call you.
Furnace replacement lead generation
The direct answer: choose this when you want more booked replacement estimates and your basic online presence already works.
Furnace replacement lead generation targets homeowners whose furnace is old, failing or costly to run. It combines search ads, landing pages and follow-up so that a "no heat" or "replace furnace" search becomes a call or text. We measure it in booked estimates and closed jobs, not clicks. It is the service most sensitive to season and to local gas prices, which is why our newsroom matters to it.
Dual-fuel and fuel-switching campaigns
Choose this when your province or utility funds heat pumps for gas-, oil- or propane-heated homes, or when you sell furnace-plus-heat-pump systems.
Dual-fuel and fuel-switching campaigns explain hybrid systems and program rules to the households that actually qualify. The programs differ widely: Quebec's dual-energy model keeps the gas furnace for very cold days, BC's income-qualified program sets rebates by income level, and federal oil-conversion grants closed to new applicants in 2026. Getting those details right is the whole job.
Furnace search visibility and Google Business Profile
Choose this first if you are hard to find on a map, your reviews are thin, or your website has one generic "heating" page.
Furnace search visibility covers your Google Business Profile, service-area pages, furnace repair and replacement pages, and the technical basics that let search engines understand them. It is the foundation the other services stand on. Ads sent to a weak website or an empty profile waste money.
Rate-change and rebate content
Choose this if your website still quotes old rebates or rates, or if you want a steady flow of useful, dated content without writing it yourself.
Rate-change and rebate content turns each gas-rate decision, rebate revision or standards change in your area into a short, accurate page or post, linked to the official source and marked with the date it was checked. It protects you from out-of-date claims and gives homeowners a reason to trust you.
A simple way to decide
Answer three questions:
- Can a homeowner five kilometres away find you on a map today? If not, start with search visibility.
- Is your province running heat pump or fuel-switching programs your customers qualify for? If yes, add dual-fuel campaigns.
- Does your site contain any rate or rebate figure you have not checked this year? If yes, add rate and rebate content.
Replacement lead generation comes once the foundation holds, or alongside it if you already have strong reviews and pages.
| Your situation | Start with | Add next |
|---|---|---|
| New company, few reviews | Search visibility | Replacement leads |
| Established, flat replacement sales | Replacement leads | Rate and rebate content |
| Gas market with active heat pump rebates | Dual-fuel campaigns | Search visibility |
| Site full of outdated program claims | Rate and rebate content | Dual-fuel campaigns |
What every service includes
Whatever you choose, you get plain reporting tied to calls, texts and booked jobs, full ownership of your website and accounts, and a senior strategist who reads the same sources our newsroom does. We are part of the Sedighi.ca and SAZ.ca group, and our methods come from the HVAC work behind our public results. Prices for each plan are on the pricing page, and our parent site HVAC.Agency lists the full service catalogue.
Frequently asked questions
Which service should a furnace company start with?
If your Google Business Profile and service pages are weak, start with search visibility. If they are solid and you want more replacement work, start with replacement lead generation. Dual-fuel campaigns suit markets with active fuel-switching programs.
Can I combine services?
Yes, and most clients do over time. The plans on our pricing page bundle several of these services at different levels of depth.
Do you do any furnace installation?
No. We are a marketing and business consulting service. We are not a heating contractor and never install, repair or service equipment.
How quickly can work start?
Usually within a couple of weeks of agreeing a plan, depending on access to your accounts and website. Your proposal sets out the timeline in writing.