Our prices are published because furnace company owners should be able to budget before a sales call. They are the plans of our parent brand, HVAC.Agency, applied to furnace work. All prices are in Canadian dollars, and heating companies add the GST/HST that applies in their province, or GST and QST in Quebec.
Starter
$2,998 /month
Website with SEO service pages, Google Business Profile and local SEO, basic Google and Meta ads setup, monthly reporting, hosting and maintenance.
Growth
$4,498 /month
Everything in Starter plus advanced SEO and content, multi-channel paid ads, retargeting, CRM integration, review generation and weekly reporting.
Elite
$8,998 /month
Everything in Growth plus video marketing, PR outreach, a dedicated account manager, a real-time dashboard, monthly strategy calls and custom reporting.
Website packages
Essential
$3,500 one-time
5–7 page custom website in 2–3 weeks, plus $149/month hosting and maintenance.
Professional
$6,500 one-time
10–15 page conversion-focused website in 3–4 weeks, plus $249/month hosting, maintenance and CRO.
Enterprise
$12,500 one-time
Unlimited pages and locations in 4–6 weeks, plus $449/month full management.
7-day free trial · no credit card · no lock-in. 7-day free trial: digital marketing audit, website performance check, SEO analysis and competitor benchmarking. No credit card required.
Prices in Canadian dollars. Sales tax is added based on the client's province (as of October 2026, CRA rates): 5% GST in Alberta, BC, Manitoba, Saskatchewan, Yukon, NWT and Nunavut; 13% HST in Ontario; 14% HST in Nova Scotia; 15% HST in New Brunswick, Newfoundland and Labrador and PEI; 5% GST plus 9.975% QST in Quebec. Provincial sales tax (BC, Manitoba, Saskatchewan) only where it applies to the service. See full pricing on hvac.agency/pricing.
Monthly marketing plans
The answer first: three plans, from $2,998 to $8,998 a month, each adding depth to the one before.
| Plan | Price | What it covers |
|---|---|---|
| Starter | $2,998/month | For one furnace company finding its feet online: SEO-ready service pages on your site, Google Business Profile and local SEO work, starter Google and Meta ad campaigns, hosting and upkeep, and one report a month |
| Growth | $4,498/month | All of Starter, with deeper SEO and content work, paid ads on several channels, retargeting, CRM integration, review generation and a weekly report |
| Elite | $8,998/month | All of Growth, with video marketing, PR outreach, your own account manager, a live dashboard, a strategy call each month and reporting built to your needs |
Each plan can be shaped around our four furnace services: replacement leads, dual-fuel campaigns, search visibility and rate and rebate content.
Websites
| Website | Price | Scope |
|---|---|---|
| Essential | $3,500 one-time | A custom site of 5 to 7 pages, delivered in 2 to 3 weeks; hosting and maintenance then run $149 a month |
| Professional | $6,500 one-time | A site of 10 to 15 pages built for conversions, delivered in 3 to 4 weeks; $249 a month covers hosting, maintenance and CRO |
| Enterprise | $12,500 one-time | No limit on pages or locations, delivered in 4 to 6 weeks; full management is $449 a month |
You own the website and its content.
The 7-day free trial
Before you commit, the free trial includes a digital marketing audit, a website performance check, an SEO analysis and competitor benchmarking. No credit card is required, and there is no lock-in afterwards.
What drives cost for a furnace company
Four factors decide which plan fits:
- Service area size. One city needs fewer pages and less ad budget than a company serving several regions.
- Competition. Large metro markets usually cost more to win in search and ads than smaller towns.
- Program activity. Markets with frequent rebate and rate changes, such as Ontario's quarterly gas pricing or BC's income-qualified rebates, need more content updates.
- Your starting point. A company with a strong website and many reviews needs less foundation work.
A worked example
Suppose your average furnace replacement brings $6,000 in revenue at a 35% gross margin, so each job contributes about $2,100. On the Starter plan at $2,998 a month plus 5% GST in BC or Alberta (about $3,148), you would need roughly one and a half extra replacement jobs a month to cover the plan fee, before any ad budget. If ad spend is separate in your proposal, add it to the cost side. Use your own job value and margin; the method is what matters.
What is not in the price
Some costs sit outside the plan fee, and you should see them in writing before you sign. Paid advertising budgets are the main one; how they are billed is stated in your proposal. Third-party tools, such as call tracking numbers or specialised software, are listed there too if your plan needs them. Ask us to show the total monthly cost, including GST/HST, for your first three months. If a figure is missing from the proposal, it is not agreed.
Comparing us with other options
Owners usually compare three routes: doing marketing in-house, hiring a freelancer, or an agency plan. In-house works when someone has the time and skills; a freelancer can be cost-effective for a single task. A plan suits companies that want several channels run together and reported in one place. The right answer depends on your size and your season.
How to choose
- Starter suits a single-location company that needs a solid website, a well-run Google Business Profile and basic ads.
- Growth suits an established company ready for regular content, several ad channels and review generation, especially in program-heavy markets.
- Elite suits multi-location or high-volume companies that want video, PR, a dedicated manager and monthly strategy calls.
If you are unsure, start with the free trial and a conversation. Anything not stated above, including how ad spend is billed, is confirmed in writing in your proposal. See the FAQ for common questions, and the results behind our methods.
Frequently asked questions
How much does furnace marketing cost?
Our three monthly plans cost $2,998, $4,498 and $8,998. A website is a one-time $3,500, $6,500 or $12,500, with a monthly hosting and maintenance fee on top, plus GST/HST based on your province (GST and QST in Quebec).
Is ad spend included?
Your proposal states in writing what is included and what is billed separately, including any paid advertising budget. Ask us to confirm it before you sign.
Is there a free trial?
Yes. For seven days, free, we run a digital marketing audit, check your website's performance, analyse your SEO and benchmark you against competitors. You do not need a credit card.
Do I have to sign a long contract?
No. There is no lock-in. The specific terms for your engagement are confirmed in writing in your proposal.