Fuel switching is where furnace marketing is easiest to get wrong. Programs change by province, by utility and by household income, and some closed in 2026. A campaign that promises the wrong amount to the wrong household costs you credibility with every call. This service exists to market hybrid and conversion work accurately, to the people who can actually use it.
What it is
The direct answer: campaigns, pages and sales material for furnace-plus-heat-pump systems and for program-funded moves away from oil, propane or gas.
Two kinds of project are covered:
- Dual-fuel (hybrid) systems, where a heat pump does most of the heating and the furnace stays as backup for the coldest weather.
- Full conversions, where a fossil-fuel furnace or boiler is removed and replaced with a heat pump, often under a program that sets strict paperwork rules.
We build the targeting, landing pages, ad copy and explainer content. Your technicians design and install. We are not a contractor, and installing, repairing or servicing equipment is never part of our work.
Who it is for
Furnace companies that hold the right licences and supplier relationships for heat pumps, and that work in markets where at least one of these is true:
- a utility or province funds hybrid or conversion projects, such as BC's income-qualified program or Quebec's dual-energy program
- many homes heat with oil or propane
- homeowners are asking about heat pumps but worry about cold-weather performance
What is included
- A program map for your service area, with each rule linked to its official source and dated
- Audience targeting by fuel type and geography where data allows
- Landing pages for "keep your furnace" hybrid offers and for full conversions
- Plain-language explainers on how hybrid systems switch over
- Ad copy that states rebates as "up to" amounts with the condition attached
- Updates when a program changes, coordinated with our newsroom
How the details differ by province
A few examples from our 2026 briefs show why one national campaign does not work:
| Market | What the program does | Marketing implication |
|---|---|---|
| British Columbia | Income-qualified rebates; dual-fuel ducted system listed; electric conversions narrowed from July 6, 2026 | Lead with income level; show both hybrid and full-conversion paths |
| Quebec | $163.4 million to Énergir for dual-energy; gas backup at about -12 °C | Target gas-served homes only, in French |
| Federal oil grant | Closed to new applicants July 31, 2026 | Remove old promises; serve approved homeowners before the January 31, 2027 deadline |
Details are in the BC program brief and the Quebec dual-energy brief.
Timeline
Setup takes two to four weeks: one week for the program map, one to two for pages and ads, and a final week for tracking and review. Program-driven campaigns often run in bursts around announcements and intake windows rather than all year.
How results are measured
We track qualified enquiries (homes that match the program or offer), site assessments booked and projects sold. We also track disqualified enquiries, because a high share means the targeting or wording needs work. A campaign that brings fewer, better-matched calls is usually worth more than one that fills your phone with households who do not qualify.
Questions homeowners ask about dual fuel
- "Will the heat pump keep up in the cold?" Explain the changeover point and the role of the furnace.
- "Do I lose my furnace?" In a hybrid set-up, no; in a full conversion under some programs, yes. Be explicit.
- "What rebate do I get?" Answer with the condition and a link, never a single headline figure.
Pages that answer these honestly reduce unqualified calls and help your sales team close.
Mistakes to avoid
- Quoting the top rebate to everyone. In BC, the maximum for the same upgrade differs sharply by income level.
- Treating hybrid and full conversion as the same offer. Removal rules, paperwork and rebates differ.
- Ignoring language rules. Quebec customers have the right to be served in French; see our Quebec page.
- Selling against the furnace. In dual-fuel markets, the furnace is part of the answer.
Pricing is on the pricing page.
Frequently asked questions
What is a dual-fuel system?
A heat pump paired with a fuel-burning furnace, usually gas or propane, with controls that switch to the furnace in very cold weather. Quebec's program page, for example, describes gas taking over at about -12 °C.
Do you advise homeowners on which system to buy?
No. We market your offers and explain public program rules with links. Sizing, design and equipment choices belong to your licensed technicians.
Which programs do you track?
Federal, provincial and utility programs in every province and territory, including BC's Energy Savings Program, Quebec's dual-energy program and the closed federal oil-to-heat-pump grant. Each region page lists what we have verified.
What if a program changes mid-campaign?
We update the ads and pages as soon as the official source changes, and our newsroom usually covers the change the same week.