A furnace replacement is usually a high-value, low-frequency purchase made under some pressure. Most homeowners buy one every couple of decades, often after a breakdown or a worrying service visit. Our replacement lead service is built around that moment: be visible when the search happens, make calling easy, and follow up properly when the homeowner needs a day to think.
What it is
The short answer: paid search, focused landing pages and follow-up, managed together and judged by booked estimates.
The service has three parts:
- Search campaigns on Google and Microsoft Ads for replacement and no-heat terms in your service area, with tight geographic and schedule settings.
- Landing pages for each main intent (emergency no heat, planned replacement, high-efficiency upgrade, dual-fuel option where relevant), each with your phone number, text and email one tap away.
- Follow-up support, including call-handling notes, quote follow-up timing and a simple way to log which leads booked and closed.
We are a marketing service, not a contractor. Your technicians and sales staff do every site visit and quote.
Who it is for
It suits established furnace and forced-air heating companies that:
- already have a working Google Business Profile and some reviews
- can answer the phone quickly during cold snaps
- want more replacement work rather than only service calls
- are willing to share basic job data (estimates booked, jobs won, average ticket)
If your online foundation is weak, our search visibility service should come first.
What is included
- Keyword and market research for your service area
- Campaign build with negative keywords to filter out parts, DIY and job-seeker searches
- Two to four dedicated landing pages
- Call tracking so calls can be tied to campaigns
- Monthly budget and bid management
- Seasonal adjustments based on weather and the news items we track, such as rate changes and rebate revisions
- Monthly reporting in plain language
Timeline
| Period | What happens |
|---|---|
| Weeks 1–2 | Access, research, tracking setup, landing page drafts |
| Weeks 3–4 | Campaign launch, first adjustments |
| Months 2–3 | Search term clean-up, landing page testing, follow-up review |
| Ongoing | Seasonal shifts before and during the heating season |
Heating season timing matters. Launching in September or early October gives the account time to learn before demand peaks.
How results are measured
We report what an owner cares about: booked estimates, jobs won and cost per job. A worked example you can check with your own numbers: if your average furnace replacement is worth $6,000, you close 40% of estimates, and campaigns produce 20 booked estimates in a month, that is 8 jobs and $48,000 in sales. If total ad spend plus management was $6,000, the marketing cost per job is $750. Your real figures will differ; the point is to judge the campaign against jobs, not clicks.
Questions owners ask about this service
- "Can we start mid-winter?" Yes, but expect a shorter learning period and higher click costs during peak demand.
- "Do we need new landing pages if our site is good?" Usually at least one or two, because a page built for a single intent converts better than a general one.
- "How will we know which calls came from ads?" Call tracking assigns numbers to campaigns so calls can be counted and reviewed.
These answers are confirmed for your business in the written proposal.
Mistakes to avoid
- Leading with fuel savings when gas is cheap. In October 2026, the Government of Alberta listed the province's regulated price at $1.602/GJ. Reliability and comfort make a stronger case there.
- Advertising closed programs. Federal oil-to-heat-pump grants stopped taking applications on July 31, 2026. Ads that still promise them mislead people.
- Quoting a rebate without checking the model. SaskEnergy's furnace rebate needs 97% AFUE, above the federal 95% minimum.
- Sending every click to the home page. A no-heat searcher needs a phone number, not a company history.
- Pausing in December. Cold-weather demand is when well-built campaigns pay for themselves.
For pricing, see the pricing page; for proof from our HVAC work, see results.
Frequently asked questions
What counts as a lead?
A call, text or email from a homeowner in your service area asking about furnace replacement or a no-heat problem. We separate those from maintenance enquiries and wrong numbers in reporting.
How long before results show?
Paid search can produce calls within days of launch. Landing pages and follow-up improvements usually need a full heating month of data before the picture is reliable.
Do you promise a number of leads?
No. We show the assumptions behind a plan and report actual results monthly. Anyone guaranteeing a fixed number of furnace leads is guessing.
Do you handle the sales calls?
No. Your team answers and quotes. We help with call-handling scripts and response times, because a missed call in January is a lost job.