Rate-change and rebate content that stays accurate

What it is

The direct answer: a steady stream of accurate, local, dated content about the rates, rebates and rules that affect your customers.

Typical pieces include:

• a rate-change explainer after each utility decision in your area
• a rebate page for each program your customers can use, with conditions stated plainly
• a "program closed" notice when funding ends, so old promises disappear
• a standards explainer when customers ask about rule changes, such as the June 2026 U.S. Supreme Court order on the DOE furnace rule
• a short FAQ block for your furnace replacement page

Each piece links to the official source and carries a "checked on" date.

Who it is for

• Furnace companies whose sites mention rebates or rates that have not been checked this year
• Companies in provinces with frequent changes, such as Ontario's quarterly gas pricing or BC's revised income-qualified rebates
• Owners who want useful content but do not have time to read regulator decisions

What is included

• Monitoring of the utilities, regulators and programs in your service area
• Drafting, sourcing and dating each piece
• An annual audit of every rate or rebate claim on your site
• Updates or retirement of pieces when the source changes
• Short social or Google Business Profile posts based on each piece

We are a marketing service, not a contractor and not a program administrator. We never tell a homeowner they qualify; we explain the public rules and point them to the source.

Timeline

The first month is an audit: we list every rate, rebate and standard claim on your site and mark each one current, outdated or unverifiable. The second month replaces the outdated ones. After that, new pieces follow the news, usually within days of an official change.

How results are measured

• the number of outdated claims removed or corrected
• visits and calls from rate and rebate pages
• search visibility for questions like "[utility] rebate furnace" in your area
• fewer calls from customers misled by old information (your team's feedback counts here)

A worked example: SaskEnergy's equipment rebate page states that a furnace must reach 97.0% AFUE for the $325 rebate under terms effective August 17, 2026. A Saskatchewan contractor's version of that page would add which of their models qualify, who files the paperwork and the 120-day window, all checked against SaskEnergy's page before publishing.

Which sources we monitor

For each client we list the sources that actually affect their customers. Typically that includes the gas utility's rate notices, the energy regulator's decisions, provincial and utility rebate pages, the federal efficiency standards page from Natural Resources Canada, and the safety regulator. Our newsroom shows examples, such as the BC income-qualified rebate changes and the end of federal oil-conversion grants.

How a piece is checked before it goes live

1. We load the official source and note its date.
2. We summarise it in our own words, keeping every condition.
3. Your licensed staff review any equipment claims.
4. The piece goes live with a "checked on" date and a link.
5. We set a reminder to recheck it when the source is next likely to change.

That process takes longer than writing a generic blog post, and it is the reason the content stays trustworthy.

Mistakes to avoid

• Undated pages. Readers cannot tell whether "up to $10,000" is still true.
• Rounding up. If the source says "up to," keep "up to," and keep the condition.
• Copying the administrator's wording. Summarise in your own words and link the source.
• Leaving closed programs online. Retire or clearly mark them.
• Writing for search engines instead of homeowners. Short and accurate beats long and vague.

See how this fits with search visibility, and check plan prices on the pricing page.